Study On The Development Strategies Of Cultural Tourism Industry Of Yangliuqing Featured Town In Tianjin

In the context of the accelerating urbanization process,the construction of characteristic small towns spread rapidly across the country and the development momentum is strong.However,due to the lack of actual experience and research on the development of featured towns in various regions,some problems have emerged.For example,the construction of characteristic small towns is in a hurry to achieve success,and it is lagging behind in “performance projects” and “mission projects”;Unsuitable for market demand,leaving behind the “unfinished project”;unbalanced regional development,lack of industrial support,etc.,especially in the featured towns based on the tourism culture industry,how to dig out and integrate local tourism resources and build sustainable industries The ecologically sustainable town has become an important issue that needs to be resolved."Tianjin Yangliuqing" has a long history and reputation.The town has a rich cultural tourism resources.Under the background of vigorously promoting the development of featured towns throughout the country,Yangliuqing Town is relying on the development of characteristic cultural tourism industry,fully exploiting the advantages of resources in the town area and exploring the formation of high-end green.The industrial chain promotes the all-round development of the regional economy and society,giving the town a new vibrancy and vitality.However,at the same time of rapid development,it has gradually revealed some problems with insufficient development experience and poor results.This thesis is an in-depth study of cultural tourism towns at home and abroad.Based on the development experience,focusing on the industry development of Yangliuqing featured towns,analyze the important role of Yangliuqing Town’s cultural resources in the tourism economy,and combining the development reality,main practices and achievements of Yangliuqing Town,fully draw on domestic and foreign theoretical research results and actual development.Experience,conducted an in-depth analysis of the problems existing in the town of Yangliuqing Town in the development of cultural tourism industry with distinctive features.At the same time,the SWOT model analysis method was used to comprehensively analyze the system.Analysis of the town in the development of special The cultural and tourism industry has favorable and unfavorable factors,as well as the opportunities and challenges it faced,clearly clarified the development ideas and objectives of the town’s characteristic cultural tourism industry,and put forward the idea of improving the operating model,optimizing the spatial layout,controlling the appearance of the system,and highlighting the culture.Features,integration of cultural resources,enhancement of visitor experience,follow-up marketing and promotion,establishment of long-term talent mechanisms and other suggestions.