Research On VI Design Of Robot Educational Institution Of "You Cai Chuang Ke"

Innovation-driven development has become a national strategy.Scientific and technological innovation is an important support to improve social productivity and comprehensive national strength.We call for scientific spirit more urgently than ever before.Therefore,the scientific education of children and the cultivation of scientific quality are paid attention by all sectors of society.Under such a background,robotic education institutions,which focus on developing children’s innovative,hands-on and practical abilities,emerge as the times require,with robotic production as the carrier.In recent years,the number of robotic educational institutions has increased year by year.In order to better participate in the market competition and improve the quality of education,many robotic educational institutions take systematic brand image design as a powerful weapon to create unique visual image symbols and quickly promote brand image.VI design system is the external manifestation of the internal characteristics of the enterprise.It is an important way for consumers to quickly understand brand culture and business philosophy."You Cai Chuang Ke" Robot Education Institution is an after-school training institution aiming at fostering children’s scientific literacy in Shuhe District of Xinyang City.Its brand image design requires concise,vivid and personalized artistic image,accurate expression of educational content and purpose,establishment of a unique brand image,and promotion of brand competitiveness.Through consulting data and field research,this subject understands the situation,characteristics and current situation of the development of robotic education,grasps the specific situation of similar children training institutions in the market,and analyses the existing problems.In view of the problems such as lack of personality,serious imitation of each other,and the inability to highlight the characteristics of children in reality,the feasible solutions are determined.On this basis,we collect excellent cases of VI design in children’s education industry,design scientific and reasonable questionnaires,consult parents and students’ opinions and suggestions extensively,and provide reference for the development of the design scheme.In the design practice,according to the previous theoretical analysis and investigation,the design scheme of the Institute is determined,starting from the psychological and aesthetic characteristics of children and the characteristics of the robot industry,toextract the logo graphics with vivid visual language.In order to highlight the characteristics of the robot,a large number of robot graphic symbols are used in the design of the basic part.In the application part,the design concepts of business card,letter paper,promotional sheet,roll call,student prizes and various signs are emphasized.In order to conform to the aesthetic characteristics of children and the characteristics of educational institutions,the design of application part mainly highlights interesting,interactive,safe and enlightening.The VI design scheme of "You Cai Chuang Ke" Robot Education Institution has created a brand new image for "You Cai Chuang Ke",solved the problems of visual image inconsistency and lack of personality in the VI design of this institute,and laid a foundation for the further growth of this institute.This topic combines the theory of brand image design with the design scheme,guides the practice,expands the thinking of modern brand image design,and provides a reference case for the VI design of other similar educational institutions.