Research On The Spreading Phenomenon Of Network Self-proclaimed Names

As a boosting force of social development and a channel for popular culture,online media provides a new information exchange platform and information acquisition space for human beings.With the development of the Internet,the influence of online language on people is also increasing.Not only in the online community space,people often intervene in the daily conversations with popular online languages,newspapers,television,radio and other traditional media reports.There are also frequent traces of popular online languages.From the perspective of cultural communication,the network language is the creation and imitation of the traditional mass culture in the online media.Objectively speaking,this language shows the inheritance,development and popularization of popular culture in the network field.In the diversified social background of different groups,cultural diversity and social differences are increasingly obvious.Different groups have their own economic,cultural and value appeals.The Internet is a complex communication platform.Many viewpoints and ideas exchange and collide.People of different cultural levels and economic status express their demands in the network,and marginal groups have begun their own discourse expressions.Internet inclusive differentiation and recognition of diversity,it is because of this,it has a large audience;and correspondingly,these diverse demands are often not met in real life,which makes the network become a People are looking for a platform for freedom and democracy in disguise.The network self-proclaimed language is a way for people to seek real self in the virtual environment of the network.As a network language innovation and re-engineering,it is an important part of the network culture.In the process of its dissemination,its own meaning will continue to be enriched and expanded,and it is a process of continuous innovation.The network self-proclaimed language has always been in a process of dynamic change,and its own connotation and extension are continuing to expand.The self-proclaimed self-entertainment of the network from a small range of self-entertainment to a wide range of dissemination,this process is also a process of gradually awakening the self-consciousness of netizens.The emergence of this phenomenon is not only the promotion of technological development,the influence of social culture,but also the embodiment of the collective wisdom and creativity of countless ordinary netizens.Behind these self-proclaimed words is the mental state and cultural level of contemporary netizens,as well as the pressure and influence of social reality.In this way,users of online self-proclaimed words vent their emotions and meet different psychological needs,and face a more positive attitude to face pressure and difficulties.The Internet respects the differences between individuals to the greatest extent,and different value orientations can also find a balance point of coexistence in the same space.It is the spark that touches this difference that provides a constant stream of creative passion and inspiration for more and more online self-proclaimed words.The development of the network language has not been in conflict with the mainstream culture.It is gradually integrated with its mainstream language,behavioral logic and mainstream culture,and it has become a discourse system with strong style and characteristics.These discourses are produced in a specific environment and have a specific meaning.Based on meaning,they can express discourse tension and cope with the current social background.Because the current social background promotes the generation of online language,this artistic and stylized network language also reflects the cultural spirit of an era.