The Study Of The Communication Mechanism Of The Network Buzzwords

With the the popularity of the Internet and the increasing number of Internet users, network has deeply influenced every aspect of people's lives. As the information carrier on Internet, the network buzzwords has highlighted its communication value and function, and its communication mechanism also causes for concern.Based on clarifyed the definition of the network buzzwords, the paper analyzes the the background of the network buzzwords on social, cultural and psychological factors, and sums up its development trends. Under the guidance of linguistic theories, the paper uses adoptes into way, interpreation of way, exemplification of way and other methods to observe the type of the network buzzwords.The paper reveals two communication paths of the network buzzwords which are "cyberspace→imitation of users→incorporated by the network language" and "cyberspace+social reality→imitation of users→mass media→incorporated by the government/market/modern Chinese". At the same time, points out the characteristics of the communication of the network buzzwords, such as the timeliness, short cycle, out of range, nonlinearity and productivity. Finally, the paper probes into the inscape and their character of the communication of the network buzzwords include disseminator, audience, media, message, and expounds the association of the network buzzwords with the elements and noise in social system, and then puts forward two communication models about the communication of the network buzzwords which called cycle interactive model and social systems model.The paper includes five parts, introduction, overview of the communiation of the network buzzwords,types analysis of the network buzzwords, characteristics of the propagation process of the network buzzwords and communication mode of it and so on.