The Analysis Of Network Buzzword’s Communication Mechanism

Network buzzwords are the product of language in the context of social development,Internet technological revolution and cultural change.Initially it was not mainstream and was not accepted by society,but today it is popular all over the network.,their use are gradually integrated into people’s daily life.Network buzzwords constantly trigger the trend of the network society,Every buzzword’s popularity is like a huge cyber Carnival,affecting the trend of network public opinion and social culture.Only by clarifying the essential characteristics and communication mechanism of network buzzwords can we better grasp the ecological operation mechanism of network communication and help to create a healthier network cultural environment.This paper is based Lasswell’s "5W"Communication Model and Bredock’s "7W" mode,and Taking the network buzzwords from 2008 to 2018 as the Sample.this paper comprehensively combs and analyses the development and changes of network buzzwords from the aspects of Communication environment,Content characteristics,Disseminators and Receivers,channel,Communication mode and effect.On the macro level,this paper combines social,cultural and technological background to analyze the external environment of the network buzzwords:social transformation and economic development,highlighting social contradictions,decentralized and open internet,flat network structure,and new subculture of active resistance,which provide the soil for the emergence of network buzzwords.On the medium level,this paper makes a statistical analysis of the Network buzzwords that lasted 11 years fr-om 2008 to 2018.The content features of the network buzzwords include simple and concise semantics,wide application,easy replication,novel word-formation and strong emotional resonance.It is both a receiver and a disseminator of information,so this paper divides the main body of communication into two parts from different motivation tendencies:who exert creativity based on production pleasure and users who use buzzwords as capital assistance based on social interaction.the dissemination channels of network buzzwords include vertical community,micro-blog and micro-message.At the micro level,through data mining and case analysis of several typical network buzzwords,the dissemination process of network buzzwords is divided into several stages:Creation stage,Diffusion stage,Expropriation stage,Outmoded vanish,the operation mechanism of each stage is analyzed in detail.Finally,this paper discusses the positive and negative effects of network buzzwords,hoping to provide reference for future media practice.