Research On The Mechanism Of Cultural Communication In The Network Interest Group

Interest-related groups widely distributed,in today's cyberspace community replace personal as resources of nodes and node of the network society,its culture dissemination process is not only the process of agglomeration inward,and outward diffusion and migration process,the synergistic effect of community in media culture,forming a unique Internet context of participatory culture practice.This phenomenon of mass cultural production and communication,which is based on "weak connection",is undoubtedly influencing the development of mass culture and mainstream culture,and changing the mode of cultural production and consumption from the bottom up.This paper is mainly divided into four chapters.Based on the author's long and long-term experience in the observation of table tennis interest-related group and the online interviews with the members of the group,the case analysis method is mainly adopted.The activities of table tennis interest-related group members are the main research object,supplemented by other network interest-related groups.The introduction discusses the background and significance of the research,defines the concepts related to network interest-related group,and summarizes the existing research results on network interest margin group.The first chapter explores the formation reasons,forming conditions and characteristics of network interest-related groups.It focuses on the second and third chapter.The second chapter focuses on analyzing the core logic of participation in cultural communication of network interest-related groups,especially in cultural production,including its cultural participation characteristics and internal members' participation.In the third chapter,the author thinks about the cultural communication mode of network interest-related groups by using the ritual view of communication and the interactive ritual chain theory,and summarizes it from the three aspects of construction,presentation and maintenance.Finally,in the process of group culture dissemination of network interest edge also exposed the prevalence of consumerism,rules and regulations are not sound,pan-entertainment and pan-politicization serious problems,this paper for its existing problems put forward the corresponding countermeasures and future development direction.