The Impact Of Heqing Bai Nationality Water Culture On Local Tourism Economy

Heqing County is located in the northwest of Dali Bai Autonomous Prefecture in Yunnan Province and is known as the "hometown of Quantan" and "hometown of famous blue".Heqing County is rich in water resources,mainly surface water and groundwater.Surface water is mainly distributed in the rivers of Heqing County.Groundwater is mainly the large and small Longtan in Heqing Dam.They not only serve as local irrigation and drinking water resources,but also have certain tourism functions..The Heqing Bai people have formed a rich and unique Bai water culture here.According to the "cultural capital theory",the Heqing Bai water culture is interpreted as a cultural capital.Therefore,the Heqing Bai water cultural capital includes tangible water cultural capital and intangible water cultural capital,and tangible water cultural capital includes solid water cultural capital and product water cultural capital.The intangible water culture capital includes the physical water culture capital and the institutionalized water culture capital.Based on the abundant water resources in the Heqing area and its rich Bai water culture,and the realistic basis for attracting tourists to travel here,The article uses literature research method,field observation method,unstructured interview method and questionnaire investigation method to study the impact of Heqing Bai water culture on the local tourism economy.It is found that the Heqing Bai water culture has both beneficial and negative effects on the tourism economic development.There are both short-term and medium-to long-term impacts.Through analyzing the influence of Heqing Bai water culture on the local tourism economy,The paper puts forward that we should pay attention to Heqing Bai water culture,fully display the connotation and characteristics of Heqing Bai water culture,strengthen the construction of Heqing water cultural tourism infrastructure,strengthen the top-level design and marketing propaganda,and integrate Heqing Bai water culture to build water culture tourism scenery belt and realize water culture.The countermeasures and suggestions of the standardized management of tourism are proposed in order to promote the development of the tourism economy in Heqing County.