The Current Situation And Countermeasures Of Rural Cultural Consumption In Heyuan

The development of rural economy and society is related to the success or failure of the new socialist countryside construction in the new era.The Party and the government have been paying great attention to the development of rural social economy and culture.Especially with the great achievements of rural economic development in recent years,rural cultural consumption has gradually attracted national attention and attention.The development of rural cultural consumption can not only improve the cultural quality and comprehensive quality of rural population,but also play an important role in further promoting the development of rural social economy.However,with the development of social economy,the cultural consumption and development in rural areas of our country has entered a bottleneck,and many problems have appeared.Therefore,based on Marx's theory of consumption economy and Maslow's theory of cultural consumption economy,this paper studies and analyses the phenomenon of cultural consumption in rural areas of Heyuan,finds out the problems existing in the process of rural cultural consumption and development,and uses them to eliminate them.The theory of fee economy puts forward corresponding countermeasures for the existing problems,hoping to provide useful reference for the development of cultural consumption in Heyuan.Starting with the current situation of cultural consumption in Heyuan rural areas and the problems in its development process,this paper first discusses the background,purpose and significance of the topic,combs the current research situation at home and abroad,and summarizes the current research situation;then,it expounds the main content,technical route and research methods of this paper.Next,it analyses the current situation of cultural consumption in rural areas of Heyuan City with Marx's theory of consumption economy and Maslow's theory of cultural consumption economy.Six townships of Heyuan City are selected to conduct practical research and research,and the problems and reasons in the process of cultural consumption development in rural areas of Heyuan City are summarized.Secondly,in view of the existing problems and reasons,combined with the actualsituation of Heyuan rural areas,the corresponding countermeasures are put forward:first,to improve the rural cultural consumption capacity;second,to guide farmers to establish a reasonable concept of consumption;third,to strengthen the construction of rural cultural infrastructure;fourth,to promote the healthy development of rural cultural market.In view of the existing problems of cultural consumption in rural areas of Heyuan City,this paper puts forward specific research methods,further enriches and improves the research content,and tries to study rural cultural consumption in underdeveloped areas from a new perspective.At the same time,this paper analyses the problems and causes of rural cultural consumption from the relevant theories,which is beneficial to the theoretical demonstration of rural cultural consumption,belongs to theoretical innovation,and is beneficial to the development of rural cultural consumption in Heyuan with more pertinence and focus.At the same time,it is hoped that the research methods and theories will be instructive and useful for the strategy research and practice of rural cultural consumption and development.