Research On Hakka Cultural Tourism Development In Heyuan City

In the process of Hakkas moving to the South,Hakka culture and the indigenous cultures in the South have merged to form a new culture,Hakka culture.Heyuan,one of the birthplaces of Hakka culture,is famous for enriching Hakka culture tourism resources and is dedicated to building high-quality tourism cities.How to fully tap and develop the use of Hakka tourism resources,promote the all-round development of culture and tourism,and become the key to the sustainable development of the current river tourism industry.Promote traditional Hakka culture,scientifically develop Hakka tourism,and promote the overall image and quality of Hakka tourism in Heyuan.This article summarizes the current situation of Hakka tourism development in Heyuan area and analyzes the available Hakka cultural tourism resources.Based on the tourism life cycle theory,the Heyuan region was divided into detailed stages,and the problems existing in the development of Hakka cultural tourism in Heyuan were further clarified: scattered and isolated Hakka tourism resources cannot be efficiently integrated and utilized,and the value of Hakka culture Do not agree with the non-standard management of the tourism industry,homogenization of tourism products.Through the analysis of the influencing factors and the analysis of the causes,the countermeasures are proposed.Make efforts to promote Hakka cultural tourism in Heyuan area to go further in efficient development and inheritance...