A Study On The Reconstruction Of Qiang Culture In Beichuan County Under The Background Of Comprehensive Tourism

In the 19 th national congress,the CPC pointed out that we should strengthen cultural confidence,strive for the prosperity of socialist culture,and then realize the great rejuvenation of the Chinese MinZu.The Chinese MinZu consists of 56 MinZu groups,and each MinZu culture is an indispensable part of the Chinese culture.As homeland of an ancient MinZu group,Beichuan Qiang autonomous county,the only Qiang autonomous county in China,should undertake its due responsibility for the prosperity of socialist culture.Since the 1980 s,the Qiang people of Beichuan have gradually discovered the value of the Qiang culture,especially the economic value brought by tourism development,through communication and interaction with other surrounding cultures.Their sense of identity has been strengthened and cultural consciousness has been generated.Especially after the establishment of the autonomous county in 2003,Beichuan Qiang people strengthened their cultural confidence of Qiang culture.Since then,the reconstruction of MinZu culture has begun by virtue of collective memory and relevant historical records.Under the background of tourism development in the whole region,the reconstruction of Beichuan Qiang culture is facing new opportunities and challenges.Based on the field research,the author conducted in-depth interviews and consulted relevant documentation.Firstly,the author analyzed the cultural changes of Beichuan Qiang people in tourism development from the aspects of production livelihood,daily life and spiritual life.Secondly,it points out that the reconstruction of Beichuan Qiang culture is carried out on the basis of cultural identity of MinZu members,psychological needs of tourists seeking novelty,requirements of tourism development in the whole region and multi-cultural exchange and interaction.Then,taking the reconstruction of specific cultural issues such as architecture,Qiang embroidery,singing and dancing,and festivals as examples,this paper concludes that the main ways of the reconstruction of Beichuan Qiang culture are endogenous reconstruction of the reorganized original cultural factors and creative reconstruction of the integrated old and new cultural factors.And then the reconstruction system of Beichuan Qiang culture under the background of comprehensive tourism has been constructed.Finally,it is concluded that the basis of cultural reconstruction is cultural consciousness.The driving force of cultural reconstruction comes from cultural self-confidence.And the ultimate goal of cultural reconstruction is to achieve cultural innovation and development.In the period of cultural transformation,Beichuan achieved reasonable adjustment between its own development and the protection of MinZu cultural inheritance through the reconstruction of Qiang culture.On the one hand,the reconstructed MinZu culture has great attraction to tourists,and through tourism reception,Qiang people obtain more economic interests which can help their own development.On the other hand,the reconstructed MinZu culture adapts to modern society,so that the traditional MinZu culture can be inherited,developed,and part of the prosperous Chinese culture.Above all is the significance of the reconstruction of Beichuan MinZu culture.