A Study On Financial Strategy Of SongCheng Company

In recent years,theme park enterprises have been paid more and more attention with the people's growing and better life.Improving the quality of theme park tourism supply is of great significance for realizing enterprise value.However,the homogenization of theme park enterprises in China is serious now,nearly 70 % of the theme parks are at a loss.As a member of the theme park,Songcheng has a strong profitability and sufficient cash flow since its establishment,which is closely related to its precise financial strategy.The correct strategy is the necessary means for enterprises to achieve sustainable development,and the financial strategy is the organic integration of corporate strategy and financial management,which plays a decisive role in the survival and growth of enterprises in a fierce competitive environment.As a representative listed company in the theme park,Songcheng has won the competitive advantage by virtue of its unique business model of “the theme park + cultural performing arts” and soon stood out in the theme park.This paper selects Songcheng performing arts as the research object.Firstly,it introduces the research background and significance of the full text in the introduction part.It introduces the basic concepts and theoretical knowledge related to financial strategy in the related concepts and theoretical analysis,and lays a theoretical foundation for the full text.After that,through the case analysis method,the Songcheng performing arts financial strategy is analyzed in detail,and the overall financial strategy of Songcheng adopting stable financing strategy,diversified expansion investment strategy and low dividend dividend distribution policy in the high-speed growth period is obtained.This is in line with the life cycle of Songcheng in the high-speed growth period,which laid a solid foundation for the steady development of the company.The basic contribution of the article is to select the theme park representative enterprise Songcheng performing arts as the research object,based on the financial strategy related concepts and basic theories,to deeply analyze the financial strategy of Songcheng performing arts and explore the success of its financial strategy.Although Songcheng's unique business model is difficult to replicate,it reflects the financial strategy related experience in the theme park becoming bigger and stronger,which can provide useful reference for other theme park enterprises in their financial strategy.Academic value.But at the same time,this article just selected one of the theme park enterprises to analyze,the sample data is obtained from the open information channels,and the conclusions may have a certain degree of deviation,which requires the company to learn from their actual situation.