Study On Financial Risk Of Cultural Media Enterprises

In today’s market environment,the pressure and competition faced by various industries are increasing.The complex and changeable environment makes the risk of financial crisis and even elimination of enterprises increase.In order to achieve long-range development,enterprises must pay attention to their own business processes.In order to reduce the possibility of losses caused by various risks to the company,it will improve its risk management capabilities.In recent years,driven by the development of new media technology and national policies,the cultural media industry has gradually ushered in a new stage of rapid development,both in terms of scale and quality have been further improved.However,due to the asset-light nature of cultural media companies,the company’s fixed assets are relatively small,and effective collaterals are relatively lacking.In addition,cultural media products are greatly affected by consumer preferences,and the product production cycle is longer,and the returns have different benefits.Determining and other characteristics make it easier for companies to face various financial risks in the development process.Therefore,how to adapt to environmental influences has become a problem that cultural media enterprises need to pay close attention to.Chinese Online is a typical cultural media company.The thesis uses it as a research sample,combined with the features of cultural media companies,and conducts study on the financial risks of cultural media companies on the basis of financial risk.The thesis first briefly analyzes the company’s business conditions and financial characteristics,and secondly identifies the company’s financial risks from four aspects.On this basis,through the quantification of financial risks,an objective analysis of the size of the financial risks of the sample companies was carried out.Specifically,12 financial indicators were selected from the four aspects.The method determines the index weight and assesses the financial risk level of Chinese Online companies during the period 2015-2019.The results show that there are problems in the financial situation of enterprises,and the probability of the company’s financial risk is gradually increasing.Among them,the substantial increase in investment risk is the main cause of problems in the financial status of enterprises.After analyzing the causes of various risks,the thesis combines the characteristics of the industry and the specific risk situation of the enterprise,and proposes targeted control measures for the four types of financial risks.Mainly include: exploring new fund-raising channels,rational selection of investment programme,enhancing the management of immaterial assets,improving the level of inventory control,optimizing the open-book credit management system,and improving the level of cash flow management.The thesis’ s research on Chinese Online financial risk issues can help companies improve their ability to respond to risks and reduce related financial risks.At the same time,it can also provide a positive reference for the financial risk management of other cultural media companies of the same type.