Research On Financial Strategy Under Asset Light Mode ——Taking YP Film And Television Production Company As An Example

Compared with the traditional asset-heavy operation mode,the asset-light operation mode attaches more importance to the rational use of leverage,and hopes to cultivate the key competitive advantages.In order to adapt to the development and change of the market economy,some enterprises began to introduce this new development model.Based on this,this paper combines the enterprise financial strategy with this new model,selects YP film and television production company as the exploration goal,and makes an indepth analysis of the financial strategy affected by the new model.This paper first explains that the foundation for the development of the media industry and the related concepts of the asset-light model,indicates the necessity of studying the financial strategy under the asset light model.By summarizing the relevant literature research results on asset light,asset light model.This paper points out the inquiry framework,and introduces the concepts and theories used in the paper,such as the key success factor theory,capital structure theory,which provides a theoretical basis for this study.First of all,it explains the relationship between asset light model and financial strategy,and makes clear that financial strategy plays a very important role in the process of gaining profitability of enterprises with asset light model.In the next place by searching for relevant data,it introduces the current development status of China’s media industry and YP film and television company This paper analyzes the reasons why YP film and television company adopts asset light operation mode from three aspects of profit and consumer demand,and then obtains the financial characteristics of YP film and television company under asset light operation mode: high proportion of current assets,high proportion of non interest liabilities,high investment in R ＆amp.Finally,it introduces the current situation of financial strategy of YP film and television company from the three strategic perspectives of operation,financing and investment situation,and analyzes the performance of financial strategy of YP film and television company,respectively analyzes the profitability,enterprises in the past five years of growth,debt repayment,management of these three major capabilities,and draws some experience from them: paying attention to cultivating the "light assets" of enterprises,strengthen the attention of enterprise asset-light,in order to make the enterprise healthy and long-term development,it is very necessary to reasonably plan the resource allocation in the industrial chain and formulate specific financial strategies according to the characteristics of the company.For YP film and television production company,It is hoped that the results of this paper can provide reference for the development of financial strategy,and provide some reference effect for the exploration of later scholars.