Research On The Evaluation Of Domestic Commercial Film Copyright

The film culture industry has become an important pillar of the national economy.In recent years,the box office and movie attendants in the Chinese film market have seen a spurt of growth,and the film market has shown a prosperous scene.However,for the film industry,the academic community is not very concerned.This paper deeply analyzes the current situation of China's film market,and uses the combination of license fee saving method and multiple linear regression method to evaluate the copyright value of movies.In China,90% of the film's economic income comes from the movie box office.Due to its small proportion,difficult data acquisition,and no reliable and stable measurement methods,in order to maintain the validity and accuracy of the model,this paper only considers box office revenue for the time being.Firstly,the film copyright value evaluation model is constructed by the license fee saving method in the income method,and the expected income,income period and discount rate including the film copyright are reasonably analyzed and selected according to the actual economic situation and specific conditions.In the empirical part,a multivariate linear regression was used to construct a box office income forecasting model.In terms of sample selection,71 domestic commercial films released in the Mainland from 2016 to 2018 were selected as research samples to construct box office as the explanatory variable,director,starring,IP or sequel,word of mouth and screening time.A box office prediction model for interpreting variables.Model tests were conducted on 10 domestic commercial movie box offices released in 2018(as of November).The empirical process used EViews8.0 software for multiple linear regression analysis.The conclusion is that the director,starring,IP or sequel,and screening factors are significantly positively correlated with the box office of the movie,and the word-of-mouth factor and the box office are negatively correlated.In the case study,and the relevant parameters are reasonably predicted and substituted into the model,and finally the copyright value is obtained.This paper constructs the film copyright value evaluation model by the license fee saving method in the income method,and uses the multiple current regression to predict the box office income and reasonable analysis to select the discount rate andother parameters to provide an evaluation idea for the copyright value evaluation of Chinese film works.The method,and finally put forward the shortcomings of this paper and the prospects for the future.