Research On Dynamic Graphic Design Based On Emotional Timeliness

With the development of pan-information age and experiential economy,the single sensory dimension stimulation of traditional two-dimensional visual image has been difficult to act on the audience's cognitive gender system.Excessive homogeneous information confuses the audience's cognitive memory.At the same time,the audience nowadays can no longer feel satisfied about the single functional goal of any form of visual image,they prefer the interactive experience value and added value attribute.With the growing maturity of new media technology,dynamic graphics are gradually widely used.The diversity of communication carriers,the flexibility of presentation,and the fun of interactive experience all give it great space to develop.The unique display and communication mechanism of dynamic graphics gives it a more three-dimensional way to carry emotions,while emotional design performance also gives dynamic graphics a better vitality,and promotes the audience's cognitive memory of dynamic visual images.Emotional design has been widely used in product design,industrial design and other fields.Especially in recent years,with the development of artificial intelligence interaction,the user's experiential demand for products has gradually increased,and the emotional integration of design greatly enhances the audience's perceptual experience demand.But at the same time,because emotion exists in the human brain's perception of thinking,it contains the attributes of a certain time dimension,so emotion is not unchanged.In fact,it has a certain timeliness.Based on the observation and analysis of the main dynamic graphics visual images disseminated in today's commercial market,this paper comprehensively studies the design and expression methods of this kind of visual images on the basis of the emotional timeliness viewpoint,and at the same time deeply studies the interrelationship among dynamic graphics,audiences and emotional timeliness design,and then integrates the analysis and acceptance of the emotional timeliness value of dynamic graphics.Based on the analysis of emotional timeliness experience of dynamic graphics,a dynamic graphics design method based on emotional timeliness is proposed.The main content of the paper is divided into five parts.Firstly,the first part is the introduction,which is used to elaborate the research background,purpose,significance and innovation of the full text.The second part defines and annotates the concepts involved in this paper.On one hand,it elaborates the conventional concepts of dynamic graphics and emotional timeliness from the basic disciplines;on the other hand,it draws on the definitions of emotional design and timeliness from the design psychology,memory psychology,journalism and communication science,computer science and other related fields,from the Perspective of personal research and the perspective of this paper.Starting from the point of view,this paper explains the concept of emotional timeliness completely,and defines its main research content in this paper.The third part discusses the value of emotional timeliness in dynamic graphics.It combines the existing practical cases with Donald A.Norman's emotional design,and explains it from three levels: instinct,behavior and reflection.In the fourth part,based on the analysis and research of the value of emotional timeliness in dynamic graphics in the previous chapter,this chapter mainly designs an emotional timeliness measurement scale for audience research by combining SD semantic difference method,verifies the specific role of emotional timeliness of dynamic graphics in the audience's perception and experience through actual research,and finds out the original project factors that play a role.At the same time,through the principal component factor analysis method in SPSS,this paper deeply explores and analyses the relationship among the factors,and finds out the most representative common factors,so as to find the data theoretical support for the methodology of the next chapter.The fifth part,based on the actual case analysis of Chapter III and the investigation and analysis of the audience in Chapter IV,draws the most important influencing factors of emotional timeliness in dynamic graphic design by data intuitively,namely,visual performance,perceptual memory and contact degree.Therefore,this chapter will put forward the emotional timeliness design theory of dynamic graphics according to these three main factors.The design practice of the body carries on the theoretical support analysis,verifies the feasibility of the methodology and the significance of the research.In the era of pan-information,the homogeneity of information presentation and the "violence" of output make the audience blindly and conflicted with the change of information,which greatly reduces the efficiency of information dissemination.By exploring the emotional timeliness of dynamic graphics,this paper aims to use emotion to better explore the potential vitality of dynamic visual images,arouse the emotional cognitive memory of dynamic visual images in the hearts of the audience,so as to find the best way of expression of dynamic graphics and the time dimension of effective dissemination.