Research On The Emotional Language Of Dynamic Graphics In Public Visual Art

With the prevailing of the current public visual art form,dynamic graphic form language,as part of the public visual communication art,brings the public not only its powerful and rich visual expression force,but more importantly,the emotional resonance.Dynamic graphics is an art that is close to the public with passion and moving.It's inclusive and has a great variety of forms of expression,but it's well integrated with various artistic styles.In recent years,dynamic graphic morphology language has not only been widely used in the art field,but also spread into the commercial fields such as interface design,dynamic image of film titles,and brand image promotion,bringing people different emotional experience.This thesis has been divided into four chapters has a in-depth exploration into the emotional language of dynamic graphics.The introduction part mainly introduces the research background and significance of the emotional language in dynamic visual art.The second chapter is mainly a basic overview of dynamic graphics and public visual art,including the concept of both and the components of dynamic graphic form language.In this chapter,there is also an analysis on the manifestation of dynamic graphics from the perspective of art and commerce.The third chapter first analyzes the characteristics and functions of emotional language in dynamic graphics in the field of public visual art,and then extends to the expressive strategy of dynamic graphic emotional language,which is convenient for the audience to deeply understand the expression of emotional language in dynamic graphic design.The fourth chapter discusses the interactive experience of dynamic graphic emotional design,and conducts an analysis with the practical application cases.On this basis,it analyzes the visual language expression from the perspective of public emotional demands,so as to illustrate that a humanized visual design,an emotionalized design,which brings people a joyful spiritual experience,is a real design and is what the public really need,thus comes the conclusion.Starting from the illustration of the emotional design of dynamic graphics,this thesis conducts a theoretical summary of the emotional language of dynamic graphics in public visual art.It hopes to provide not only a new idea and method for designers to study emotional design,but also a basic reference for the future relevant research.