Emotional Research Of Dynamic Graphic Design

At present,as a new art form in this society,dynamic graphics has received more and more attention in recent years.Its design language goes beyond the traditional art category and caters to the public’s ideology and market changes.In the new design concept,the form of dynamic graphics is more three-dimensional than its connotation and graphic language,especially with the characteristics of authenticity and extension.The emotional language expressed in it makes the audience have a deeper cognitive memory of dynamic graphics,which is of great significance to the theoretical research and application of dynamic graphics language.From the perspective of dynamic graphics,this paper aims to study the emotional expression in dynamic graphics design.The author chooses the emotion of dynamic graphics as the research object.Based on the large number of bow headed people,the social tension and emotional release make the psychological state of modern people present the characteristics of vulnerability,and the emotional communication between people and society becomes weak.This paper uses the methods of literature analysis,data analysis and case study.First of all,the overview and development of dynamic graphic design are elaborated,and the era background and social needs of dynamic graphics are analyzed,as well as the overview of emotion and the analysis of emotion related research.Secondly,it demonstrates the emotional language of dynamic graphic design.Based on Donald A.Norman’s three-level emotional research,the paper analyzes that the modeling,shape and color expression of dynamic graphic design belong to the visual level;the emotional acquisition in reading or using belongs to the behavioral level;the cultural and artistic emotions of dynamic graphics and the emotional recollection of the audience belong to the reflection level.Finally,the expression of emotion in dynamic graphic design is analyzed.According to Norman’s three-level theory of emotion,it is concluded that the emotion in dynamic graphic design is a kind of personalized emotion,which reveals a kind of personalized "comfort" emotion phenomenon,and this "comfort" emotion also belongs to the product of a certain social context.Based on the above theoretical basis,this paper studies its emotion,and provides design ideas for the subsequent dynamic graphic design.