Combing And Thingking About Soprts Film Market In Chinese Cinemas In 2017

Sports film is an important part of the sports industry and the art of film and television.The development of China’s sports film market and the localization of sports film show the development of China’s sports industry and film technology level,highlighting the rich connotation of China’s sports culture.In 2017,Chinese cinema sports films were created with rich themes.For the first time,a variety of sports themes were brought to the screen of the upper house,winning many awards at home and abroad.Domestic sports films and imported sports films have jointly opened the door of the Chinese film market to blockbusters.This research through the integrated use of literature,comparative analysis,image analysis and empirical analysis,will first sports film with martial arts,martial arts films,action films,dialectically explores the boundary and the type of film,so as to define the involved in this study the concept of sports film and the research scope,it is concluded that in 2017 China’s cinemas 17 sports movie.Then,it summarizes the basic situation of the Chinese film market in 2017.Based on this,it summarizes the market performance and types of 2017 cinema sports films.The hot spots of 2017 cinema sports film market are combined with the hot spots of this year’s film market.From the perspective of sports culture,this paper makes a detailed film and television evaluation on the four sports films whose box office has exceeded 100 million yuan from the aspects of story content,features of film and television production,sports culture spirit and social significance contained in the films.The 13 sports films with less than 100 million yuan at the box office were reviewed.In the fourth chapter,firstly,the paper analyzes the communication strategies of sports films with box office over 100 million from the perspective of communication and marketing.Secondly,it analyzes the environmental advantages of China’s cinema sports fi lm market in 2017 from the perspectives of policy,economy,culture and entertainment and technology.From the perspective of IP film,this paper analyzes the trend of the convergence of sports IP and film IP,and the contradiction of guiding force generated in this process.Then it analyzes the problems reflected in the sports film market of China’s cinemas in 2017:unbalanced market management,lack of sports cultural value in film and television production,and lack of relevant management and creative talents;Four development Suggestions are put forward accordingly:first,continue to improve relevant policies and laws and regulations,improve the first guiding force of the development of sports film industry;Secondly,the sports film market should improve the supervision and guidance,support the development of sports films,and provide a fair and healthy competition platform for them.Thirdly,the theme of the film should have certain universal cultural characteristics,and the narrative skills should be improved while deeply cultivating sports stories.Fourthly,improve the training system of sports film talents,and promote the cultivation of compound talents of market talents,film talents and sports talents.