Research On The Function Of Communication In Sports Theme Film

With the development of cross-border integration of sports industry,the entertainment degree of sports industry is becoming more and more obvious,which makes sports movies become a new trend of film and television communication.As an active and effective form of cultural communication,film and television communication has become the most important means of communication in today’s media with its digital and global mode of communication.Throughout the development of sports movies in China,although the output of sports movies has increased year by year,few of them have left a deep impression on people.This is very inconsistent with the status that our country has gained in the international sports arena nowadays.On the contrary,the persistent lack of promotion will also affect the reserve and growth of sports talents in China.Especially after the successful hosting of the 2008 Beijing Olympic Games,how to coordinate the development of sports film platform with sports,how to enhance the function and role of sports film in sports communication,and how to improve the promotion of sports,all of these put forward higher requirements for the development of sports film.In 2022,China will hold the Winter Olympic Games in Beijing and Zhangjiakou.How to make our sports movies play a better role in communication is the focus of this paper.The hot sports industry has also led to the emergence and rise of sports movies.Through the analysis of the development characteristics and current situation of sports movies in China,this paper analyzes the restrictive factors of sports movies in sports communication,and finds out five common problems in sports movies.The first is the single and fixed narrative structure,lack of suspense,and the second is the country and the place.The third is that sports communication has little influence.The fourth is that the quality of sports communication is not high.The fifth is the lack of professional communication talents.For these problems,we should actively guide and give appropriate solutions reasonably and properly.And according to the characteristics of the times,the domestic reality is analyzed in order to provide a new research perspective and development vision for expanding the dissemination capacity and scope of domestic sports movies.After research,this paper puts forward the following suggestions:sports film creation should be diversified and innovative;strengthen the national and local government support for sports film communication;take the Olympic Games as an opportunity to enhance the influence of sports film communication;improve the quality of sports film communication;and build professional communication team.Let the audience have a better experience of sports movies,so that sports movies can play a better role in communication,reflecting the spirit and culture of sports.