Research On Multi-Form Logo Design In New Media Environment

The advent of the new media era and the rapid spread of online users have made traditional information dissemination methods and reading methods face unprecedented challenges.In this era,multi-form signs emerged as the times require,and become a new trend in the development of logo design.Received people's attention.Due to the short time of occurrence of polymorphic signs and the lack of related research at home and abroad,many scholars and designers have suggested that the polymorphic signs can be applied to which industries.Question.Therefore,this paper jfirst collects and organizes a large number of multi-modal logo design cases in domestic and foreign websites,and conducts statistical analysis on the data,and deeply explores the applicable scope of the multi-form logo and the applicable scope of the communication environment.Combined with the characteristics of new media,the design requirements of multi-modal signs in the new media environment are proposed,and then design principles and design innovation methods are proposed.Based on the humanized and personalized design requirements,interactivity and participatory design requirements,the design methods are summarized in the design method,and the logo creative extension strategy in the new media environment is proposed.Finally,through the questionnaire survey,the design results are comprehensively evaluated,and the rationality of the polymorphic logo design method is studied in depth.At the same time,the advantages and disadvantages of the single and multi-morphological markers in the actual verification are discussed,and whether the single logo in the polymorphic logo series can Accurate and effective delivery of brand image and other issues.