Research On The Multi-form Design And Application Of Brand Logo ——Taking The School Logo Of Art School Of Shandong Jianzhu University As An Example

With the development of Internet technology,while the pace of people’s life is accelerating,the audience has put forward higher requirements for the promotion and dissemination of brand logos.As the core of the brand’s visual image,the logo plays a pivotal role in establishing and disseminating brand culture,ideas and values.The original brand logo design methods and communication methods have been unable to meet the needs of brand development and audience cognition.The polymorphic design of the brand logo is the result of the continuous development and improvement of the brand logo under certain design principles and breakthrough innovation.Its appearance has enriched the connotation and expression of the brand logo,and compared with the traditional brand logo,it can show the brand personality and be more recognizable Therefore,in a contemporary society that pays more attention to individualization and diversification,the polymorphic design of brand logos will play a more important role.First of all,it aims to explore the necessity and value of the polymorphism of brand logos by studying the factors such as the background,social needs,and application forms of the polymorphic design of brand logos,combined with the relevant theoretical knowledge of design psychology and communication.Secondly,try to analyze the polymorphic design of the brand logo from the three aspects of the graphic,color and text of the brand logo,and summarize the methods and principles of the polymorphic design of the brand logo based on successful cases at home and abroad.Thirdly,through case collection and analysis of the industry,the applicable main application strategy of brand logo polymorphic design is formed,and the advantages and disadvantages of brand logo polymorphic design are summarized.Finally,taking the standard of the School of Art of Shandong Jianzhu University as an example,the design principles and design methods proposed above are verified from the actual project.It is hoped that through the practical research on the multi-modal design of brand logos,the development potential of brand logos in the context of the new era will be stimulated,the influence of brand logos on brand building will be broadened,and the audience’s understanding of the multi-modal design of brand logos will be improved.Provide theoretical and practical reference for innovation and development.