Study On Polymorphic Logo Design

As an important part of graphic design and the core of corporate identity system,Logo shows a wide design space with the progress and development of the times.The style of Logo design in the traditional sense like Single fixed, stationary and flattened has been Constantly refresh,and gradually shift to a diversified, dynamic and multidimensional directions,Presenting a modern situation with a blend design and diversified styles.Polymorphic logo is the result of a traditional logo’s continuous self-improvement and development,breakthrough and innovation.It breaks the fixed ideas and methods of the traditional logo design and provides a way to survive for the logo design to adapt to the rapidly changing modern society with its flexible and sustainable development.Firstly, this paper explores the reasons for Polymorphic logo design generated from technology and market, and art visual perception law and related forms of theory provide theoretical support for the development of Polymorphic logo design based on the collation and analysis of current domestic and international Polymorphic logo. Secondly, Polymorphic logo design theory has been studied,including: Characteristics of the Polymorphic logo design, design type analysis, design Principles and Scope analysis. Finally, The last study of polymorphous logo design practice from the perspective of a specific design method including graphical modeling polymorphic, text styling varied, three color modeling diversity, and elaborated polymorphic logo design method further by summing up the successful design practice cases at home and abroad so as to solve the limitations of traditional signs facing a new era of development. The new design thought seeks a new way for future.