The Packaging Design Strategy Research Of Jewelry Brand Based On Emotional Experience

Jewelry packaging design only focus on its package function,the emotional needs are often overlooked.In this paper,we try to explore the design strategy of jewelry brand from the perspective of emotional experience,and combine the emotional design theory proposed by American cognitive psychologist Donald Norman to summarize the sensory stimulus and pleasure from the level of instinct,behavior level and reflection level The use of a sense of emotion and other strategies to stimulate the packaging to enhance the attractiveness of the consumer,while increasing the charm of jewelry products,with emotional power to impress consumers,the establishment of consumer brand dependence and loyalty,thus promoting the long-term development of jewelry brand.The paper consists of five parts,first of all,summarizes the development of jewelry brand overview and jewelry brand packaging history,characteristics and functions.At the same time,it analyzes the present situation of jewelery brand packaging design at home and abroad,and points out that the homogenization of domestic jewelery brand is serious,The packaging function is simple,lack of beauty,packaging and lack of correlation between products and other issues;Secondly,the jewelry brand consumers conducted a market research and analysis,found that the consumer jewelry brand packaging differences,personalized and emotional Consumer demand;Third,the emotional theory of the relevant theoretical basis for the emotional experience into the jewelry brand packaging design feasibility analysis;Fourth,combined with theoretical research and case analysis to explore the jewelry brand packaging design strategy;Finally,the theory and practice Combined with the summer feather brand,for example,try based on emotional experience in packaging design practice.Through my own practice,in the jewelry brand packaging design with a unique and innovative modeling,visual language rendering and material touch experience to stimulate the consumer's sensory experience,while the design of clever opening and closing methods and expand the packaging function,and jewelry brand packaging Design add personality customization,set the packaging theme and inject green ideas to stimulate consumer emotional resonance,so that consumers eventually get a pleasant emotional experience.In this study,the integration of emotional experience enriches the theoretical system of jewelry brand packaging design,and extends the development space of jewelry brand packaging design.