Interactive Packaging Design Based On Emotional Experience

With the development of The Times,only the traditional protective function of packaging has been unable to meet the emotional needs of consumers.The improvement of packaging technology,the progress of new media technology,and the integration of intelligent technology into life all provide possibilities for packaging innovation.This paper takes the emotional experience of users as the research perspective,interactive packaging as the research object,uses the three-level theory of emotion as the guidance,and explores the design principles and methods for summarizing the emotional experience path of users for packaging by means of literature analysis,field investigation,case analysis,experiment and other methods.Early on the basis of the literature and case study,this paper expounds the concept and classification of interactive packaging,through studying the cognitive features of users,from visual experience,hearing,touch,smell,taste experience experience experience experience,analysis of factors affecting user’s emotional experience,put forward emotional experience affect customer purchase intention of packaging.The three-level theory of emotion is broken down,corresponding to the users’ instinctive experience before using the package,behavioral experience during use,and reflection after use.The sensory stimulation method,interactive experience method,information feedback and reuse method are summarized and elaborated in detail.In the design practice part of this paper,the inspiration of packaging design and cultural connotation were obtained through field research,the semantic difference method and questionnaire survey were combined to select user experience,the perceptual understanding of users on milk food packaging was transformed into objective data,and the packaging design model was created with fashion,showy and creativity as semantic phrases.Set up with ethnic characteristics-using interactive ziggy you original brand packaging design practice,based on the theory of emotional three levels,with ethnic elements to reshape sensual freshness,base and cover box type surprise present,ethnic culture deep convey to verify the feasibility of the design method,at the same time for the Inner Mongolia region characteristic commodity packaging design to provide a new train of thought,make the traditional culture collide with packaging innovation methods,sought to spread the national culture.