The Experiential Packaging Design Of Customized Jewelry

With the continuous progress of economy and society,wearing jewelry is increasingly integrated into People's Daily life,which makes jewelry design develop rapidly.However,the existing domestic jewelry brands have limited the development of enterprises due to ignoring their own brand construction.In view of this situation,the author puts forward two Suggestions: first,choose the way of private custom jewelry to establish brand influence.Secondly,the combination of customized jewelry and experiential packaging design.The static story scenes,suspended product display and the combination of movement and movement are used to convey the brand culture,thus virtually enhancing customers' loyalty to the products.Based on customer experience,this project defines the concepts of customization,jewelry packaging and experiential design to define the scope,mode and types of customers of customized jewelry,so as to create a more "amazing" user experience.Through the analysis of the research status and problems at home and abroad and the analysis of relevant real cases,a set of principles for the experiential packaging design of customized jewelry is obtained.It puts forward that the user experience can be improved fundamentally by centering on the consumer's use psychology,ensuring the emotionalization and usability of packaging design.And take "shanhaijing" brand design project as an example,combining theory with practice,to establish an experiential packaging design scheme with user experience as the purpose and three-dimensional structure as the support,which is suitable for private customized jewelry.It advocates an experiential concept that combines story scenes and dynamic display,and psychologically enables users to integrate into the design and creation,which can provide ideas for the packaging design of customized jewelry.