Research On Factors Influencing The Diffusion Of Chinese UGC Animation Creative Products

Under the background of knowledge economy,creative industry,as a new industry that meets the needs of the times,has become one of the new engines in the new era of China’s economic development.The important component of the new engine,the animation industry,is after 2013,ushered in explosive growth.With the UGC(users create content)stable output of animation products,animation industry has entered the rapid development of the "fast lane"".However,unlike the protection of tangible value of tangible economic products,the success of animation products can directly determine whether the value can be realized,and then affect the development of the animation industry.Therefore,in the complex market environment,it is an important way to avoid the blind investment and inefficient development of the animation industry by exploring the influencing factors of the diffusion of Chinese UGC animation creative products and mastering the way of influencing factors.The market diffusion of UGC animation products can be regarded as the basic composition of "user innovation + creative industry + product diffusion".So,first of all,based on the review of product diffusion,the diffusion of knowledge in related fields of research literature,combined with the characteristics of user innovation,summarized basic boundaries of creative diffusion,and the influencing factors from the theoretical analysis of user creative product diffusion.And the impact factor is attributed to two different groups of competitors and consumers,which provides theoretical support for the research framework.Secondly,UGC animation and creative products belong to the typical "consumer durable goods",we consider the time lag and competitive market similar products based on the classical Bass model,build a modified model for simulation experiment.The "heat island effect" and "fatigue effect" of the diffusion of creative products are used to interpret the experimental results reasonably.Then,the influence factors of the consumer level are explored.Using questionnaire survey and fuzzy social network analysis method,this paper is divided into two categories: common factors and personality factors,which provides practical significance for the establishment of random threshold model.Based on the small world model for the simulation of the network environment,stochastic threshold model on consumer utility of simulation,by changing the model parameters,discuss the common factors,personality factors,such as social networks for animation and creative product diffusion.According to the simulation results,we get five conclusions: the common factors of positive feedback,stable personality factors forming groups,consumer implicit derivatives negative sensitive,individual social network,network media dominant diffusion diminishing utility.Finally,verified by the simulation results on the real case the phenomenon,and points out the limitations of this study and the outlook for the future and provide suggestions for promoting product diffusion China UGC animation creative products manufacturing enterprises.