Cultural Creativity Analysis And Development Inspiration Of Domestic "Nezha" Series Animation Work

As a well-known immortal image in ancient China,Ne Zha has gradually become "popular" in the process of long-term social development,and has become a classic and popular IP.And“Ne Zha” series of animation works has triggered a lot of related academic discussion.This paper mainly discusses the causes of the cultural creativity and creative evolution of the domestic “Ne Zha” series of classic animation works,and puts forward some ideas for the creative development of such IP.This article is divided into four parts to study the cultural creativity and development enlightenment of the domestic "Ne Zha" series of animation works.The first part of the paper is mainly to make a brief introduction of the domestic “Ne Zha”series of animation works according to the order of release,and to comb out the creative team,plot,theme and honors of the work.The second part of the paper is according to the interpretation of “cultural creativity”,combined with “Ne Zha Reborn”(2021),“Ne Zha”(2019),“The Legend of Ne Zha”(2003),“Ne Zha Conquers the Dragon King”(1979)and many other“Ne Zha”as the leading role of film and television animation works,analyze the cultural creativity in domestic “Ne Zha” series of animation works.According to the characteristics of the work,the following three main aspects are analyzed:Firstly,from the aspect of visual creativity,the analysis of “Ne Zha” modeling from cute children to hot-blooded youth and the change of picture style from the traditional classical wind to mecha modern style.Secondly,in terms of story creativity,starting from folk myths and classic ancient literary works,analyze the expansion of different works on “rebirth” and “make the sea”and the characteristics of the writing of the relationship between family ethics,pointed out that its spiritual connotation is gradually diversified.Finally,from the creative aspects of artistic techniques,we analyze the creativity of using music techniques,narrative skills creativity across space and boundaries,and from plane to three-dimensional production skills creativity.The third part of the paper summarizes the causes of the creative changes by studying the above three aspects: One is the characteristics of the “Ne Zha” image itself.The second is the social and cultural development and the change of public aesthetic demand.Third,the progress in science and technology and social media.The fourth part of the paper will combine the previous analysis to propose several ideas for the further development of such cultural IP: First,we should rely on modern technology to break the visual inertia.The second is to tell the Chinese story with "Chinese characteristics",pay attention to the spiritual resonance and aesthetic depth of domestic animation,and maintain the cultural uniqueness and creativity.Third,it is necessary to try to integrate a variety of artistic skills.The fourth is to construct high-quality works to meet the needs of the audience.Fifth,we should flexibly use publicity means,broadcasting channels and broadcasting opportunities.As one of the traditional Chinese mythical images,Ne Zha is deeply loved by the Chinese people.At present,“Ne Zha”,as a cultural symbol,has also been introduced into more and more cultural forms.With the continuous launch of the “Ne Zha” series of animation works,the academic research results on the image of “Ne Zha” are gradually rich and deep.The analysis of the classic animation works of “Ne Zha” series in different periods can not only find new ideas and perspectives for the academic research of “Ne Zha” image,but also provide new enlightenment for the the creative development of such IP.