The Visual Image Design And Application Of "Blue Container On The New Silk Road"

Under the background of globalization,international cultural exchange has become one of the important ways for countries to display and publicize national culture.It plays an important role in promoting the all-round development of international relations.“Blue Container on New Silk Road” is an international cultural exchange project,which is a comprehensive exhibition of comprehensive culture,art and economy.Therefore,its visual image design also serves as a systematic complex,not only to meet the needs of its cultural communication and communication activities,but more importantly to carry the meaning and cultural connotation of the activities that need to be expressed in the cultural exchange in an intuitive visual way.It becomes direct and vivid.In this thesis,the author uses the data analysis method,the case study method and the comparative analysis method to review and study the relevant literature.Based on the research status at home and abroad,through the targeted analysis and induction of the visual image design in the same type of activities,the basic elements of the visual image design of the "blue container on the new silk road" are theoretically elaborated in the early stage of the project.Design problems are presented and analyzed in visual design.After that,the basic characteristics and expression methods of visual image design in "Blue Container on New Silk Road" are summarized.In the last chapter of this article,based on the theory discussed in the previous section,the visual image design in the “Blue Container on the New Silk Road” is used as the author’s graduation design work,and the ideas and practice process in the design are described in detail..In summary,through the above theoretical research and design practice,the research content of this topic was finally formed,and the visual image design of the “blue container on the new silk road” was displayed.