Dynamic Graphic Design Applied To "The Silk Road" National Strategic Image Communication

Since The Silk Road strategy was announced in 2013,it has attracted worldwide attention.So far,it has achieved many initial achievements.With the continuous promotion of The Silk Road project,the visual image of The Belt and The Road has been paid more and more attention.Many visual promotional videos and documentaries of The Belt and The Road have been launched in China.In the Internet era,the way people receive information is very different from the past,and the information dissemination environment has also undergone great changes,which requires our visual image design to keep pace with The Times,and constantly improve the design method and communication concept.China has released a number of national publicity videos,but most of them have not received as much feedback as expected.The reason is that our thinking is still stuck in the past.The image promotion video we launched has a strong official color and political factors,and the propaganda video did not resonate with the audience.The popularity of dynamic graphics in the Internet era provides a new choice for our way of publicity.Dynamic graphic design is more interesting,it can narrow the distance between the communicator and the audience.Dynamic graphic design weakens political factors and can effectively avoid being labeled with political labels in the process of cross-cultural communication.In the era of globalization,image communication is also an important ability to reflect.The purpose of the topic is to study the dynamic graphic visual image of The Silk Road for better communication of national strategy.In the first chapter of this paper,the feasibility and advantages of dynamic graphics as a form of the Belt and The Road visual image transmission are described.The second chapter further discusses the surface and inner meanings of The Silk Road visual symbols.We should pay attention to the combination and arrangement of symbols in the process of communication,and spread our symbol coding through media through certain communication strategies.The third chapter discusses that in order to achieve bettercommunication effect when we use visual symbols,we should adopt certain rhetorical devices.Finally,in the process of cross-cultural communication,we should avoid many misunderstandings in order to prevent unsatisfactory communication effect.Through the above research,we find that in the Internet era,our communication methods should be more diversified,and visual symbols need continuous expansion and innovation to constantly update our visual image.In order for more people to understand and identify with The Silk Road,we need to overcome the barriers of cross-cultural communication.