A Study On The Development Of Folk-culture Oriented Rural Tourism In Liaocheng

Rural tourism sprang up abroad in the 1980 s,and appeared in the way of urban residents returning home for vacation.After the 1990 s,tourists' motivation for travelling has changed to some extent.With the main purpose of leisure,recreation and returning to nature,new vitality has been injected into modern rural tourism.At present,China's rural tourism has developed rapidly,showing the characteristics of large scales and diversification of products.The main types of rural tourism in China include sightseeing with rural scenery and green ecological,experiential tourism with farms,fishing grounds,or rural picking,and cultural tourism with folk customs,ethnic customs and cultural experience as the main types.Looking at the current development of rural tourism in China,tourism and experiential tourism can no longer meet the growing spiritual satisfaction and individual demands of tourists.The needs of “seeking knowledge”,“seeking novelty” and “seeking difference” of tourists make folk-culture oriented tourism account for an increasing proportion in the development of rural tourism year by year.This paper takes Liaocheng as the main research object,according to the characteristics and distribution of rural tourism resources in Liaocheng,through empirical research and analysis method,makes a preliminary analysis of the current situation of folk-culture oriented rural tourism in Liaocheng,and further points out the development and preservation of Liaocheng folk-culture oriented tourism products according to the development of rural tourism in Liaocheng.According to the problems discovered,the new model of Liaocheng folk-culture oriented rural tourism is designed.Under the guidance of the new model,the strategies and measures for further development are put forward.This paper is divided into five parts.The first part is the introduction,which mainly introduces the background,purpose,significance of the research and literature review.The second chapter is the theoretical basis of the research,which is the theoretical framework of this paper.In this part,the author mainly introduces the development of rural tourism and defines the concept of folk-culture oriented rural tourism,and points out the problems in the development of folk-culture oriented rural tourism in China and somemisunderstandings about folk-culture oriented rural tourism.In the third part,the author introduces the current situation of rural tourism development in Liaocheng,and combines the questionnaire survey to discuss the current situation of folk-culture oriented rural tourism in Liaocheng,mainly including product development,tourists' needs and problems existing in products design.The fourth chapter mainly includes two parts.First,the author puts forward the new model of the development of folk culture resources of rural areas in Liaocheng,and then puts forward the plans for the development of folkculture oriented rural tourism which conform to the local characteristics of Liaocheng.The fifth part is the conclusion,which summarizes the full text and puts forward the shortcomings of this paper as well as the prospects for the future research.The purpose of this study is to find and solve problems by analyzing the current situation of rural tourism development in Liaocheng to promote sustainable development of rural tourism in Liaocheng.