Empirical Research On Rural Tourism Development Based On Local Culture

Developing rural tourism is an important strategic measure for China to develop a rural economy and promote rural revitalization.Rural tourism development is a comprehensive and high-quality rural development model integrating traditional agricultural upgrading,modern ecological agriculture development,rural life experience,rural cultural pursuit,and rural environmental tourism.It is a sustainable develoment of rural revitalization.Development path.The development of rural tourism with diverse types of industries,comfortable and convenient life,rich cultural characteristics and pleasant environment has become an important way for local governments to develop rural economy and implement rural revitalization.It has also become an important way to meet the needs of modern urbanites to return to the countryside and pursue their homesickness.This paper takes the empirical study of rural tourism development based on local culture as the research topic,and uses the cultural ecological theory,sustainable development theory and landscape ecological theory as the theoretical basis of the research,applying the literature analysis method,the field investigation method,the SWOT analysis method and the empirical analysis method.The general development model of rural tourism is sorted out.The main contents of analysis and condensing rural tourism development include:the theme orientation of rural tourism,the development of rural production participation projects,the development of characteristic residential houses,the development of rural cultural experience projects,and tourism.Six aspects of the development of commodities and the construction of tourism communities.Through systematic analysis of the value and connotation of local culture,it is proposed that the local culture is mainly composed of five major factors:production mode,lifestyle,folklore story,traditional skill,and village regulations.By analyzing the relationship between local culture and rural tourism development,a rural tourism development model based on local culture was constructed.The model includes the theme of rural tourism according to the characteristics of local culture,the development of rural production participation projects according to the unique production methods of the village,the development of characteristic housing based on the rural lifestyle,and the rural cultural experience project based on folklore stories.Development,development of tourism commodities based on traditional rural techniques,and construction of rural tourism communities in accordance with village regulations.At the end of the paper,the tourism development of Chatan Village,Binhu Office,Honghu City,Hubei Province was used as an empirical evidence.The rural tourism development model based on local culture was applied to the tourism development of Chatan Village.According to the characteristics of the local culture of Chatan Village,the theme of rural tourism in Chatan Village was positioned as "Red Water Town,Honghu Island";according to the unique water production method of Chatan Village,the production of fishing,aquatic products and other production participation projects were carried out Development;according to the fishermen's unique lifestyle in the lake,the development of the boat house;the development of the red cultural experience project such as the Honghu Red Guards based on the red historical story;the tea ceremony based on the traditional skills of Honghu and the red historical story The development of tourism products in the village;the construction of the tourism community of Honghu Island was carried out according to the village regulations of the tea village.Through the above system development,Huatan Village will eventually become a local cultural ecosystem with a strong "red water town"culture.The research in this paper can provide useful reference for the development and construction of rural tourism and the exploration of the path and mode of rural rejuvenation.