Research On The Cover Design Of Art Periodicals From The Perspective Of Folk Art

Folk art,the art of the "people" in the social value,is called folk crafts and art in the form,and we use both concepts in the article.Folk art is "the art of the people,the art of the society",because its creation is inspired by social life,and it is closely related to the natural environment and life practice,and it is the product of the public aesthetics closer to the period of production.Folk art is born in life.With the changes in living environment and patterns,folk art is bound to follow the changes of the times.Art journals are the publications created by scholars in the long-term design practice and theoretical research to meet the needs of the public and improve their spiritual aesthetic needs.They can best reflect the many characteristics of the contemporary art field and are the most authentic art.Collection".The cover,also known as the first one,is the "main event" of a journal.This heavy drama takes the first impression,not just the superficial article,not the content.With the changes of the times and the development of science and technology,people's aesthetic consciousness has also increased.Art journals,as an important means of communication for art disciplines,must bear the brunt and explore new situations to save the current "localization" aphasia.The ultimate goal of the cover design of art journals is to guide the research on the cover design of other journals,the overall binding of journals and even the field of book design through the application and innovation of folk art elements,to improve people's reading aesthetics and to show the uniqueness of Chinese folk art.Charisma has caused a strong resonance in the hearts of Chinese people.From the perspective of folk art,this paper focuses on the social value of art journals,and deeply explores the cover design innovation of art journals from the aspects of text,graphics and color language.It puts forward some ideas and ideas for the cover design of art journals.The operation method tries to open the new ideas of the folk art elements into the cover design of the art journals in different ways.