"Lao Ding Feng" Brand Packaging Design Research

In the universe,all kinds of strange,strange.We can find a lot of packaging shapes and styles in nature.Any object has the possibility of "package" and "package" others,and the forms of "package" are various and wonderful.The ubiquitous packaging around us can be said to be "inclusive".The forms of packaging are becoming more and more diverse,the functions of packaging are constantly expanding,and packaging is showing its new face at a rapid speed.By virtue of the market reputation advantage of Chinese time-honored brand,lao ding feng packaging design transforms the traditional art materials into modern design concepts,enhances the competitiveness,and maximizes the sustainable development of the brand.Lao ding feng is located in the beautiful ice city-Harbin.Lao ding feng is the name card of the city of ice,longjiang specialty,Chinese treasures,more to "Qianlong royal gift,pastry master,ingenuity for a hundred years" to win the people’s universal praise.The introduction mainly expounds the background of the topic,the purpose and significance of the research,and the research status at home and abroad.We try to find the change of concept of lao ding feng brand packaging design and explore the current situation of laozihao brand packaging design in the current market environment.The brand image overview of lao ding feng includes brand construction and packaging design,the enterprise concept of lao ding feng brand building integrity and the internal management of high-quality staff.In addition,regional cultural characteristics are utilized in brand building to form a distinctive brand image for the public,which is beneficial to the inheritance and development of lao ding feng food culture.The brand packaging design of lao ding feng combines the regional characteristics and the characteristics of The Times to improve the soft power of local culture to a certain extent and further enhance the new image of local urban specialties.The historical evolution of the packaging design of lao ding feng mainly studies the historical evolution of the brand packaging design of lao ding feng in three periods.Through the analysis of the packaging design of lao ding feng brand,we seek the design sense of self-characteristics and identity authentication in the packaging.The combination of lao ding feng brand packaging design and culture makes the brand packaging design of lao ding feng have stronger cultural deposits and broader development space.The new period lao ding feng packing design exploration improvement road,mainly studies the lao ding feng packing design many kinds of styles,"humanist" the design style,the emotion design style,the characteristic designstyle,the integrated design style,and the lao ding feng packaging design elements are summarized and extracted.Continue to preserve and carry forward the traditional culture,and inject new elements.