Research On The Design Of Anime Food Service

With the upgrading of people's consumption and the penetration of the Internet,the animation industry has gradually diversified.Traditional animation companies have worked hard to improve the animation market,and the downstream of the industry chain has shown great development space.With the continuous development of new technologies,new policies and new ideas,the catering industry has gradually shown a trend of dativization and retailing.After the pursuit of personality 80,90,it has gradually become the main force of consumption,physical store + catering + activities + derivative the composite format of product + online sales bring opportunities for traditional businesses.First of all,this paper expounds the source of the subject,reviews the research status of the animation industry and the catering industry at home and abroad,and clarifies the research value of the subject from the theoretical and practical aspects;secondly,from politics,economy and technology.Four aspects of the society to analyze the current situation of China's animation market,from the user portrait,user journey map,user business value three aspects to analyze the user's pain points and needs.Thirdly,this article elaborates on the service design of the ubiquitous force from the five aspects of user-centered,co-creation,order,tangible and global,and takes the example of Halloween as an example.Two different scenarios of the offline store to analyze the design blueprint of the food service;finally,the design and operation of the brand image design and subscription number of the food.The main purpose of this research is to: in-depth analysis and research on the development and prospects of the animation and catering industry,to find a business model suitable for China's development;on the other hand,to study the design of anime food service on the market,to determine the target users,The service optimization of the food is useful for reference;the last aspect is to understand the development trend of the industry and the aesthetic trend of users,to design the brand and subscription number of the food.The research conclusion of this topic hopes to provide some reference and direction for the design field of animation and food service in China.