Research On Experiential Display Design Of New Retail Space

Since the beginning of this century,China 's economic development has been booming,the growth rate of the national economy has taken off,and the changes in the retail industry have been dramatic.E-commerce has overwhelming price advantages,a wide range of sales categories and subverted traditional shopping methods.Dimensional strike." The potential value of brick-and-mortar retail has gradually emerged after the exhaustion of the dividends of merchants and traffic,which coincides with the advent of the era of the experience economy and the proposal of new retail concepts.Through the analysis of the new retail space's era background,business types and display design characteristics,the current new retail display design achievements are counted,and the existing problems are identified from the perspectives of consumers,brands and designers.Based on the research and experience-related theories,combined with the needs of the new retail consumer group,a targeted summary of the triple experience in the new retail space and its characteristics is pointed out,which is accompanied by the progress of consumer activities in a synchronized and step-by-step manner.Ground.The trigger sequence of the triple experience is creatively used as the context of the design,combined with the case analysis,how to use the display design performance method to guide consumers step by step from “meet” to “attract”,and finally “fascinate” on the new retail space.It has only been two years since the incubation and operation of the new retail physical project.New technologies and new methods have also been invested,and there have been many contradictions.There is still plenty of room for digging the value of the design.Based on the connotation of “re-experience” in new retail,this article explores how expression is experienced in retail space,and studies how to use the initiative of display design to create a refreshing retail space for consumers,create a new shopping experience,and transform the traditional retail space.Upgrades provide new ideas.