Research On The Innovation And Practice Of Brand Image Design Under The New Retail Trend

The development of The Times is driving the competition in the market.In the current trend of the brand era,a brand can not be competitive if it fails to fully display its own personality.Brand image is not only the external symbol of an enterprise,but also embodies the cultural connotation and value of the enterprise.But with the advent of the era of the "new retail",brand image design is also facing new challenges,how to innovative thinking to explore a new method of brand image design,in order to better adapt to the new era,this is what the purpose of this article research.First introduces the characteristics of the "new retail" with the core,to grasp the era,and elaborated the brand image design for the function and significance of the brand new era,indicate the direction for the research of this paper.Secondly,this paper will study the relationship and current situation of "new retail" and brand image design and explore innovative ideas and methods of brand image design under the new retail background.It is hoped that the change of brand image design in the new era will need to make innovation change.Finally,through the research and analysis of some practice cases,it is better to demonstrate the new method of brand image designunder the new retail background.It is hoped that the research of this paper can provide an updated perspective for brand image design and provide some useful referenc for Chinese brand enterprises and designers.