Research Of The Cost Influencing Factors, Cost Performance And Optimization For The Film Industry In China

As the status of the cultural industry in the national economy increases and is valued,the film industry,as a part of the cultural industry,has gradually matured its industrialization system with strong industrial policies as the guarantee since 2012,and the total annual box office of the film has increased significantly.The total box office in 2017 has exceeded 55 billion.At present,the film industry,from film production,publicity and distribution to project,has a complete layout of all links,with the industrial scale.With the mature development of the market,it should be in the initial extensive growth and gradually enter the elaboration stage.Investors pay attention to the input and output of films,on the one hand,it is the study of factors affecting the cost of films,on the other hand,it is the issue of the cost-effectiveness of films.The analysis of the factors affecting the cost of the film industry and the in-depth study of the industry’s cost performance are the focus of the film industry.Based on the analysis of the current situation of the film industry and the cost problem,this paper finds that the cost of the film industry is uncertain in return,unreasonable allocation and high cost barriers.Taking the scale of film production cost as the research object,this paper uses the latest industry data to analyze the influencing factors of the production cost input of film industry,and explains the relationship and degree of influencing the production cost input of film industry by the selected variables,such as director/actor popularity,film type,film format and investment form.After the analysis of the influencing factors,the paper further analyzes the corresponding production benefits of the high and low cost.The research shows that the cost has a positive impact on the efficiency,and the film industry as a high input and high output in the production and projection links.Finally,two directions are given when making the optimization suggestions.One is that the cost has the space to reduce.The other is that the cost can be optimized not only by means of reducing the cost,but also by means of improving the cost performance.Starting from the cost research of the film industry,this paper combines the current cost situation of the film industry,obtains the relevant industry data,carries on the empirical research,and carries on the research in the cost management and the film industry coincidence point.By means of empirical analysis,to explore practical problems and summarize experience,the main statistical tool is STATA.