"Field Impression" Brand Experience Store Space Design Application Research

The arrival of the era of experience economy has brought new changes to people's consumption concepts.Experiential consumption has gradually become a mode of consumption that people are keen on.This gives companies the opportunity to create a new commercial space—an experiential commercial space.Experiential commercial space is very different from traditional commercial space.The traditional commercial space focuses on the functionality and practicality of space,emphasizes maximizing space utilization,has a single spatial layout,clear functional partitions,and experiential commercial space must not only satisfy The functionality and practicality of space must also satisfy the comfort and experience of the space.In the space,more attention should be paid to the emotional feelings of consumers during the shopping process,and the theme of space should be emphasized.Space layout,space atmosphere creation,merchandise display design should be emphasized.The design of the interactive space has high requirements,and the pursuit of personalization of the commercial space and the diversification of the spatial functions are also pursued.The paper analyzes the relevant theories of experiential consumption and experiential commercial space,analyzes the constituent elements of commercial space under the experience economy,and focuses on the analysis of consumer purchasing behavior and experiential commercial space design points,and uses the “field impression” brand experience store space.Designed as a practical project,it sums up the design requirements and design features of the experiential commercial space,and provides a theoretical basis for the design of the space experience of the “Field Impression” brand experience store.This article first analyzes existing theories and consumer purchasing behaviors,and understands the trend of space design trends in physical stores.It finds that the traditional commercial space can not meet the high-level pursuit of consumers,and thus has a spatial personality and diverse spatial functions.The experiential commercial space emerged in the eyes of consumers and became popular among consumers.Therefore,the concept of experiential commercial space was incorporated into the spatial design of the project.Secondly,the company's design requirements and market investigation and analysis should be followed to determine the theme and design concept of the "Field Impression" brand experience shop,positioning the experience shop space design style as Japanese-style minimalist style,and the spatial theme as "field impression" in order to create a return.Nature,situational,story,experience,high quality,simple space.Finally,by focusing on the overall layout of space design,spatial atmosphere creation,product display methods,and interactive space design of the “Field Impression” brand experience store space design,create a warm consumer environment for consumers and allow consumers to receive higher-level consumption.Satisfaction of demand leaves a deep memory for the entire space.