Study On The Design And Management Of Japanese Shop Signs After The War

In recent years,media reports on the design of outdoor shop signs in cities have begun to increase.These problems reflect a pair of contradictions,They make streets lose their individuality and vitality.It can be seen from these reports that the design of shop signs in China needs to speed up the transformation,because with the progress of the country’s economic development and the rapid development of urban street construction,the shop signs also need to keep up with the pace of The Time.As an important tool for merchants to display their shop charm,how should shop signs be personalized ?And how can personalized shop signs be properly managed? Are shop signs design and management compatible? It’s something to think about right now.In view of the above problems,this paper sets its eyes on Japan after the war.As a great power of design after the war,Japan’s outdoor shop signs experienced a process from chaos to delicacy after the war.The design and management of its shop signs have some characteristics,which are worth studying.The main research work of this paper is as follows:1.Analyze the current media reports on the problems of sign design and management,summarize the problems,and propose the research object and content.Ii.Summarize the development of postwar Japanese shop signs based on historical materials,and divide the three development stages of postwar Japanese shop sign based on the development of economy and design.Iii.Study the core performance elements of shop sign design,and consider the controllability contained in its personalized design to pave the way for the study of management.Iv.Study the cross field of sign design and management: the combination of sign and architecture,and study from the two directions of sign adapting to architecture and building adapting to sign.Fifth,study the limitation,buffer and protection of outdoor sign management in Japan after the war,and find the reference to improve the "one size fits all" problem.It is hoped that the above research can play a certain role in the improvement of relevant fields in China.