The Research Of Cultural Phenomenon And Transmission Characteristics Under The Virtual Music Character Role Culture

With the rapid development of Internet technology,people have experienced a new era-the era of new media.In the process of rapid development of new media information technology,computers and mobile phones have become indispensable tools of life in people’s lives,affecting people’s lives.The emergence of computer music production software allows music creators to have more choices in music creation methods.Computer music creation forms and traditional music creation forms are dependent on each other,but people use computer music software as an efficient and convenient creation.The form has also formed a certain degree of impact on the form of traditional music creation,and people’s combination of music and computer technology has also revolutionized the creation and presentation of musical works,allowing music to be created,presented,etc.All have more possibilities.The global popularity of the virtual music role "Hatsune Miku" in 2007 is a product of the perfect combination of music,computer technology and new Internet media.The virtual music character "Hatsune Miku" is a virtual cultural product derived from computer music creation software.In his debut 11 years,he has a large number of fans around the world.His related creations involve animation,animation,music,games,and novels.In other fields,the increase in the number of fans has increased the influence of virtual music characters year by year.It has formed an effective form of cultural transmission,and the introduction of virtual music characters has also brought various subcultures into the mainstream culture.Impact on mainstream culture.This article focuses on the role of virtual music.First of all,from the point of view of culture,this paper analyzes the subcultures embodied in the role of virtual sounds in the context of new media,using the characteristics of style and identity,resistance,and compilation of the British subculture theory of the Birmingham School.Phenomenon and its cultural characteristics,and analyze the influence of subculture phenomena of virtual music characters on mainstream culture.Secondly,from the perspective of communication science,the author started researching and expoundingthe changes in the creation,dissemination,presentation and acceptance of virtual music characters in the context of new media,and analyzed the differences between traditional media music production and new media music production through changes in communication structure.,And the use of "Sunshine mode" analyzes the virtual music role in the Internet era.Finally,the author analyzes the economic benefits brought by virtual music characters and puts forward some possible suggestions for the follow-up development of virtual music characters.It is hoped that the research of this paper can help the future development of virtual music characters.