Research On The Media Of Intangible Cultural Heritage "Yongcheng Piping And Drumming Music"

As an outstanding representative of mountain music in the western part of China,Yongcheng piping and drumming music,a branch of the Chinese nation,was included in the list of the first batch of Intangible Cultural Heritages in 2008 and became the first Intangible Cultural Heritage in Chongqing.The current society has entered a new era of media,an endless stream of various modes of media transmission,various types of cultural transmission also have fierce competition.Only by fully understanding and mastering the laws and characteristics of the different types of media,can we properly use all kinds of media to carry out the activities of Yongcheng piping and drumming music,so as to achieve a good communication effect.This article placed Yongcheng piping and drumming music the dissemination of activities in the perspective of communication studies,the Yongcheng piping and drumming music the media system as the research object,using literature research,field surveys and case studies on the Yongcheng piping and drumming music full range of On the basis of the above,this paper systematically uses various research theories and achievements in the field of communication science to analyze the communication dilemma Yongcheng piping and drumming music encountered in using media and combing the characteristics of communication modes in Yongcheng piping and drumming music Piracy Communication Activities This put forward the idea of media use,emphasizing that in the process of using media,we should pay attention to making the best use of media's own attributes to carry out the protection of communication and inheritance.This article begins with an overview of the development of Yongcheng piping and drumming music,tells the formation,development,characteristics and value of Yongcheng piping and drumming music,and uses Laswell model to briefly explain the basic process and elements of Yongcheng piping and drumming music.Then it divides the media used in Yongcheng piping and drumming music communication activities into three types: the present media system,the reappearance media system and the machine media system,and analyzes the use of these media in Yongcheng piping and drumming music activities and finds that In the activities of Yongcheng piping and drumming music,it faced the problems of playing field from original ecology,lack of systematic textual information,single forms of traditional electronic media and low participation of internet media.Media have their own unique mode of transmission,and have a direct effect on the dissemination of results: the present media system has the advantages of simultaneous audio-visual transmission within the field,but not easy to save;the reproduced media system has the advantage of long-term preservation of documents,but the content is relatively Lag;the traditional media in the machine media system to achieve the reproduction of the field of the site,but do not have two-way interaction,new media to break the space-time constraints and interactive,but less used and less profound cultural connotation.Generally speaking,all kinds of media have their advantages and disadvantages.The present media system s and traditional electronic media have the spatial bias and are suitable for application to foreign promotion and cultural display.The reproduced media system has time bias and is suitable for application in the literature of the long-term preservation;both new space network space and time bias,need to develop and apply.Guided by Innis' s theory of "bias of transmission",we should use the transmission characteristics of Yongcheng piping and drumming music's space-oriented media and time-biased media to break the current difficulties that Yongcheng piping and drumming music bets on and spread.Active heritage activities,in order to achieve Bayu traditional culture endless,from generation to generation.