Symbolic Change And Transmission Path Of Symbols In National Process Communication Media

The era in which we have today is a " globalization" of the era, as the famousCanadian scholar Marshall McLuhan said, we live in a "global village." The nationalcarrier of culture-the power of modern communication and the development ofnational technology, but also the "global village ", the local and dissemination oftraditional culture from the circle spread to globalization and cross-culturaltransmission. In this process, the national craft their physical and cultural dimensionshave changed. In this paper, starting from modernity, from the perspective ofsymbols, combined with first-hand field survey data to study this process of change.In cross-cultural communication, the national process to participate in thecultural industry chain in a ring, to seek and to meet contemporary fashionpersonality consumer spending and the public often becomes ever new demands,such symbols in the production of national culture as a product at the same time, hasgradually lost its original meaning of the symbol of ecological culture, while in thecultural industry chain has become more " symbolic."In this process of globalization forces in the nation to save more is a moresuperficial cultural symbol information, coupled with the strength of the impact ofmodernity and other cultural elements, some elements of the national process of thisreally fade, become a " othering "process. The symbolic significance of nationalorigin is an important process of the genetic makeup of the collective memory of thenation, to a more macro backdrop, this collective memory in interculturalcommunication and cultural industries gradually dissipated.Bai tie-dye based on the propagation medium symbolic elements and changessurveys and research, especially the media, such as Bai tie-dye carrying nationalculture medium of national intangible cultural heritage, living circumstances theyface in the process of modernity how will spread? Is a question raised in this articlethinking about. On this basis, this paper attempts to return to the "Culture "perspective: as a symbol of their genetic elements of human culture, an increase of"cultural cluster " richness and diversity, uniqueness and retains the cultural symbols of human existence in heterogeneity. At the same time, they retain their essence onthe basis they need to, exchange and integration of the world " dialogue " to achievecontinuity and development.