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Research On The Brand And Image Design Of Now Climbing

Posted on:2019-09-02Degree:MasterType:Thesis
Country:ChinaCandidate:H TianFull Text:PDF
GTID:2405330563998278Subject:Art and design
Abstract/Summary:PDF Full Text Request
Under the advance of the socialist market economic system currently,improving the service quality of the products is not the only way to boost the core competitiveness of the enterprises.To this end,designing the brand image can bring immense market influence for companies,so that the economic and social benefits of the companies will be improved afterward.Taking the research on the brand and image design of rock climbing companies,I aim to establish practical brand image design standards that adapt to market environment through my research,so as to generate real revenues for companies.From 2017,I have been responsible for the design operation and maintenance for the brand image of Nowclimbing Company as the brand operation director of the company.Through the research methodologies combining the theories and practices,I conducted in-depth analysis on the market demand,the industry vacancy and the real situations of the enterprises and practiced the brand image design in a targeted manner.Based on the periodic planning of the brand introduction,I constantly innovated and adjusted the introduction and the operational mode of the brand.Currently,the company brand introduction of Nowclimbing Company has entered the brand-name recognition phase and the company enjoys come reputation and influence in the industry;meanwhile,the establishment and operation of brand image have begun to bring tangible benefits for enterprises.
Keywords/Search Tags:brand image, image design, feasibility, innovation, standard
PDF Full Text Request
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