"Yidingyiwei" Brand Innovation And Visual Image Design Applied Research

Sauces' birthplace is China, and still sauces are people's daily spice of life, even more has a huge demand and market prospects in China. However, the current market seasoning sauce products mostly based on imitate each other, lack of brand uniqueness. With the development of national strength, people's material life get improved, spiritual and cultural needs has been enhanced and the rapid development of the Internet made the e-commerce grown bigger and faster, consumer demand must to diversify. How to satisfy the aesthetic tendency of contemporary consumer groups, how to has a unique design sauce visual brand image, this paper makes a deep research in this field. Based on the advantages and disadvantages of Yueke sauces products and in comparison with the market similar products,searching product innovation, seeking unique brand of style, to comply the cultural background and aesthetic orientation of the contemporary consumer groups, focusing on dig brand characteristics, combining with the traditional culture, finding product pain points, letting Chinese culture and era fusion. Designing a brand dedicated to meets the young consumers, establishing a corporate brand image will enhance the market competitiveness of sauces.