| It is the extension of the property right of TV program to the film that the reality show derivative film under the background of media convergence.reality show derivative film that involve many factors,such as media,audience and so on.Therefore,how to derivative perfectly is an urgent problem to be solved at the moment.Based on the three links of production,distribution and projection,this paper studies the production strategy of reality show derivative film by using types,audiences and communication theories.First of all,we regard the variety of film as a movie type and inspect its production process to standardize the production of derivative movies.the variety of film should be Taking reality shows as a theme,high concept movie,comedy movie,Combined with the characteristics of reality shows.Secondly,it examines the audience difference of the variety of film.As the variety of film depend on the audience of TV programs,it should be regarded as fan movies.The key to the success of the variety of film is to maximize the audience of the reality show to the audience of the variety of film.Finally,it analyses the distribution and marketing of the variety of film.What play a key role the effect of movie promotion and the choice of schedule in the market performance of films.Only by following the rules of movie production,can the reality movie produce the possibility of box office success.As a new type of film,the variety of film have a variety of distribution channels and marketing methods.New media plays a huge role to the variety of film,almost changed the traditional distribution form of the film.It is worth noting that the new media are derived and the performance of the film is so eye-catching,it has an important relation with the reality TV show of the new media.The publicity and dissemination of the reality show in micro-blog,WeChat and other new media have laid the foundation for the variety of film distribution.The variety of film should pay attention to the characteristics,types,audiences and marketing communication of TV programs.The key what success in the variety of film is advantage of reality show.And recognize the differences between the two media of TV and film,and find a reasonable way for the reality show to adapt the movie. |
