Study Of Cultural Discounts Based On China Related Documentaries Of BBC

Because of the differences in ideology and social historical and cultural background,the phenomenon of "cultural discounts" in cross-cultural communication is particularly evident in the documentary.Cultural Discount exacerbates misunderstanding and misunderstanding among cultures,so that all western manufacturing is overinterpreted,resulting in difficulties and obstacles in cross-cultural communication.This article from the perspective of intercultural communication,the past ten years,BBC broadcast 13 documentary China as a case,to study the effect of cultural discount.The main causes of the "cultural discounts" in intercultural communication are social cultural fissures,the failure of cultural decoding,and the "disintegration" of cognition.This paper focuses on the analysis of the BBC documentary "China Cultural discount code,including the narrator,lens language,narrative perspective,material selection.The results show that cultural discounts are widely used in these documentaries.Whether it is a documentary subject’s conscious guidance or interpretation,or a lot of objective integration obstacles under the unconscious,it will inevitably bring "cultural discount",and it will be presented through structured cultural code.Dialogue,communication and cooperation are the best choice to effectively reduce the effect of cultural discounts in intercultural communication.