The Visual Image Design And Performance Of Zheng He Theme Cultural Park In Jinning District Kunming

As the hometown of Zheng He,Jinning District of Kunming city carries a strong spirit and culture of Zheng He.Zheng He theme cultural park bears the mission of conveying Zheng He culture and plays an important role in promoting the development of tourism in jinning district.However,with the transformation of modern tourists' consumption demand and the appearance of new tourism form,although the content of people's tourism has been enriched,the celebrity culture in Jinning has been gradually forgotten.All of these have a negative impact on the development of tourism in Jinning district.Therefore,in order to meet the needs of modern people's tourism consumption,Zheng He theme cultural park should be propagandized and develop with a new visual image design.This paper takes visual image design as the carrier,Zheng He celebrity culture as the source of creativity,and Zheng He theme cultural park as the design and exhibition space,in order to spread Zheng He culture.Research of Zheng theme cultural park of visual image design and performan,including not only includes the design of graphics,and discusses the strategy and purpose of design picture behind,make visual image design picture to achieve the effect of the park.Always adhering to the design of this paper is used to solve practical problems park,through investigating and analyzing the status quo and problems of the park,to explore solutions,and in the aspect of marketing strategy for the development of the park,targeted to form accurate strategy guidance design practice,make a design works play their value,to achieve maximization of information dissemination.