Research On The Visual Image Design Innovation Of Feicheng Fushikang Flour Milling Industrial Park Based On Experiential Tourism

With the continuous and rapid development of China’s economy,people’s living standard has been improved,and their demand for health and consumption has become more and more urgent,which promotes the development of the tourism industry.In the current hot tourism,experiential tourism has rapidly spread to all industries.For enterprises,How to create an enterprise brand that can make consumers recognize the internal plastic brand and external plastic image,the most important point is the unified construction of the overall visual image of the enterprise,starting from the most basic and important signs of enterprise visual identification,combined with the characteristics of the enterprise and the nature of the industry,in-depth study of the visual image design of the industrial park,To create standardized and unified visual image and interactive experience projects with park characteristics can not only play a role in promoting enterprises,but also increase the identification and cohesion of enterprises.This topic provides reference and solution for the transformation of the visual image of Fushikang Powder Industry Park,which has important practical significance.This paper is divided into four chapters.The first chapter explains the importance of experiential tourism and visual image design to experiential tourism through literature research.The second chapter analyzes the advantages and disadvantages of Fushikang Industrial Park under experiential tourism through field investigation,paving the way for the next step of visual image design innovation;The third chapter,in the rich world,in the process of building design in coal industrial park,with the inheritance of culture,consumer demand,the design principle of innovative and interesting experience to locate,with "food security" the theme positioning Fushikang Powder Industry Park,respectively from the concept of development,creative and consumer demand to build the rich world,innovation in coal industrial park visual image design;The fourth chapter is the application of visual image innovation design and construction of Fushikang Powder Industrial Park based on the above design principles.The basic element design and visual image extension design of Fushikang visual image logo,slogan,graphics and color respectively.Visual image extension from souvenir design,park publicity design,logo design and thematic experience of the visual image extension design;The conclusion concludes the thesis.