A Project Report On E-C Translation Of The Advertorials Of Design A Better Business

Design A Better Business is a newly published book written for business,with focus on innovation and design,which includes a variety of cases around the world.It is expected to help clients design a product,service or business with best tools and processes.The eight advertorials studied in this project report come directly from this book or from its writers’ remarks,which could help popularize the latest industry information and keep the public informed of more about the current trends of business development.An advertorial is a blend of advertisement and news.However,due to its characteristics,it is hard to realize the maximal equivalence between the source text and target text;a lot of adjustments and re-creation are required during translation.This project report under the theoretical guidance of translator’s subjectivity,will mainly study three major problems encountered in translation process,including the translation of title,technical terms,and long and complex sentences.In the meantime,it attempts to study the translator’s freedom and re-creation involving advertorial translation and to explore strategies and solutions applicable to advertorial translation through example analysis.Strategies like literal translation,adaptation,amplification and omission can be applied to the translation of title.For the translation of technical terms,the author should collect background information at first and then search for accurate explanation from Wikipedia,official websites,and authoritative news providers.Besides,the author can translate the terms by himself according to his own understanding of the meaning.When it comes to the translation of long and complex sentences,there are three solutions:clarify the logic,convert passive voice into active voice or reversed,and re-arrange sentence structure.