| Romance fiction is a vein of ancient Chinese popular literature and has a long tradition.It has long maintained a relatively stable type of characteristics.In the late Qing Dynasty and early Republic of China,when Chinese literature and even Chinese culture were undergoing ancient and modern evolution,newspapers and magazines rushed to publish romance works,and romance novels combined with the media of the press formed a wave of romance that could not be ignored.Romantic novels enter the life of the audience with a new media format.Newspapers and periodicals have become the dominant medium of the entire society and an important carrier of literature.Technology has changed the ecology of literature and reconstructed the text form,mode of transmission,and aesthetic appearance of romance novels.Because of the participation of new mass media,newspaper romance novels have inherited new changes at the same time,and it is inevitable to open up a new vision of literature and romance.There are traces of old literary texts,which provide us with specific texts on the relationship between the media and literature.Driven by the media,romantic novels of the late Qing Dynasty and the early Republic of China were adopted reader-based writing strategies.Newspapers and novels of the newspapers and magazines catered to the culture and reading psychology of the urban citizens.The emotional ontology of both sexes was integrated into the writing of desires,and writing skills and descriptions were also spent on the pattern.The way out attracts eyeballs.Following the market-based capital logic and socialized emotional needs,creative immortality and emotions are rewritten due to market forces.The author’s writing concepts and skill operations are reconstructed by the media.Erotic salvation,moral anxiety,and disease metaphor have become romance novels.The new model,the emotional description of the transition period has a new direction.The novels of newspapers and magazines also inherited traditions in the new era.Ancient poetry,theory,and fixed forms and discourse styles demonstrated the authority of classics and practices,poetry awareness and literary concepts,linguistic ontology and narrative methods in romance.There are traces of old literature,and we have seen retro phantoms in the use of classical images,grief recounts,lyrical publicity,and the prevalence of classical Chinese and historical notebooks.The romance is the formation of literature,social and even cultural hotspots.Apart from the fact that romance novels are consistent with new life to adapt to readers,it is also the use of media strategies to establish the success of verbal discourse.Based on its own distinct positioning,through day-to-day publicity,advocacy and beautification,as well as various forms of media strategies,newspapers and romance novels have won a certain cultural space through the alienation and convergence of mainstream literature,and are welcomed by the public.In order to survive,newspapers and romance novels gained a foothold in the literature of the late Qing Dynasty and early Republic of China. |